Sharma, Sanjay; Sharma, Pramodita - In: European journal of family business 14 (2024) 1, pp. 5-18
Firms seeking to embed sustainability into their core business strategy face inherent tensions of managing conflicting goals of performing on economic, social, and environmental dimensions, in the short- and long-term. Hahn et al., (2014) argue that managers that view these tensions as a paradox...