Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; … - In: Contemporary Economics 16 (2022) 1, pp. 32-50
focuses on WhatsApp, the leading MIM application. The study is based on a sequential exploratory mixed method design with 25 … qualitative theoretical model in which the core category studied to understand the tendency of people to use WhatsApp is the …, perceived usefulness, and perceived ease of use are the constructs that explain the tendency of individuals to use WhatsApp. …