Jones, Brian - In: Journal of Historical Research in Marketing 5 (2013) 4, pp. 537-547
Purpose – This biographical sketch aims to describe the life and career of William R. Davidson. Design … success in that endeavour over a period of half a century earned William R. Davidson the recognition as a pioneer in marketing …. Originality/value – This article is adapted with permission from a chapter titled “William R. Davidson (1919-): Mr Retailing”, in …