Urbonavičius, Sigitas; Degutis, Mindaugas; Zimaitis, Ignas - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 242-259
predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of … numerous factors. One of the important factors that impacts willingness to disclose personal data in online shopping is trust … store (e-store factor) on willingness to disclose personal data online. The findings show that all these factors, mediated …