Freeman, Lynne; Bell, Susan - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 336-354
Purpose – The purpose of this paper is to focus on the editorial content of monthly women's magazines and consider … authors conducted a longitudinal social semiotic analysis of Christmas food features in women's magazines in Australia and the … create a social message. Originality/value – Whilst women's magazines remain an important vehicle for the transmission of …