Valentini, Chiara; Romenti, Stefania - In: Journal of Communication Management 15 (2011) 4, pp. 298-313
Purpose – The aim of this paper is to explore the role of the blogosphere in framing Alitalia's performance during its 2008 crisis. Design/methodology/approach – Content analysis was chosen as research method to investigate bloggers' perceptions of Alitalia's crisis. Five major Italian blogs...