Teng, Ching-I; Lo, Shao-Kang; Li, Yi-Jhen - In: Service Science 4 (2012) 3, pp. 183-194
-setting theory to identify two achievement-related motivators: achievement striving (desire for achievements) and competence … (confidence at obtaining achievements). Moreover, flow theory was used to develop hypotheses on how achievement striving and … competence induce gamer loyalty. Based on the responses from 994 online gamers, our results indicate that achievement striving …