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Search: subject:"ad-avoidance"
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Internet marketing
15
Online-Marketing
15
Advertising
14
Werbung
14
Advertising effects
13
Consumer behaviour
13
Konsumentenverhalten
13
Werbewirkung
13
ad avoidance
11
Social Web
8
Social web
8
Theorie
5
Ad avoidance
4
Ad-avoidance
4
Fernsehwerbung
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Media Markets
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Two-Sided Markets
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advertising
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Ad Avoidance
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Brand management
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Online retailing
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Online-Handel
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Viral marketing
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Virales Marketing
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Brand
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Limited Attention
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Markenartikel
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Wenzel, Tobias
5
Stühmeier, Torben
3
Hefti, Andreas
2
Liu, Shuo
2
Stuehmeier, Torben
2
Abhishek, Vibhanshu
1
Anderson, Simon P
1
Barbosa, Belem
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Chinchanachokchai, Sydney
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Lin, Song
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Liu, Qihong
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Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät
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Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg
1
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Journal of business research : JBR
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Marketing science
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International journal of advertising : the review of marketing communications
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CEPR Discussion Papers
1
DICE Discussion Paper
1
DICE Discussion Papers
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IWQW Discussion Paper Series
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IWQW Discussion Papers
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Information Economics and Policy
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of marketing communications
1
Journal of marketing research
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Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working paper series / University of Zurich, Department of Economics
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ECONIS (ZBW)
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RePEc
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EconStor
3
Other ZBW resources
1
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1
Personality and psychological predictors of instagram personalized
ad
avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
Saved in:
2
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
3
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
4
Do sellers benefit from sponsored product listings? : evidence from an online marketplace
Joo, Mingyu
;
Shi, Jiaqi
;
Abhishek, Vibhanshu
- In:
Marketing science
43
(
2024
)
4
,
pp. 817-839
Persistent link: https://www.econbiz.de/10014636343
Saved in:
5
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
6
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
7
Effect of media context on avoidance of skippable pre-roll ads in online video platform : a mental accounting of time perspective
Kim, Hyungjin Lukas
;
Kim, Young-gul
;
Yoon, Sang-Hyeak
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304040
Saved in:
8
Ad
avoidance
in the digital context : a systematic literature review and research agenda
Çelik, Fatih
;
Çam, Mehmet Safa
;
Köseoglu, Mehmet Ali
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2071-2105
Persistent link: https://www.econbiz.de/10014427250
Saved in:
9
Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
Saved in:
10
Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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