Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas - 2021
Ad-avoidance technologies such as ad-blocking add-ons in browsers and supplemental mobile applications have become … effect of ad-blocking on users' ability to acquire information in the form of an online reading task. We find that ad-blocking … leads to more effort being exerted and increases social welfare by reducing inefficient searching. Additionally, ad-blocking …