Nguyen, Cuong Hung; Nguyen, Hung Vu; Doan, Theu Kim; … - In: Online Information Review 47 (2023) 7, pp. 1248-1263
Purpose This study provides a framework to explain the attitude–intention gap in viewing advertisements in social … managers is still to develop positive attitude by consumers toward viewing advertisements. However, personalization strategy … increase the users' intention to view advertisements in social network. Originality/value This research offers a new …