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Search: subject:"advertising design"
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Advertising effects
4
Werbewirkung
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Advertising
3
Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Werbung
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advertising design
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DigiKala
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Print advertising
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Product design
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Visualisierung
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access-based products
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attitude to advertisements
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attitude to brand
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b2c advertising
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cartoons
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content analysis
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customer intention for online shopping
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internet advertising
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mental simulation
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offensive advertising
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offensive products
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online video advertising design
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psychological ownership
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Duan, Shen
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Meng, Lu
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International journal of internet marketing and advertising : IJIMA
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Journal of business-to-business marketing
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ECONIS (ZBW)
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The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
2
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
3
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
4
The effect of online video
advertising
design
on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
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