Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising elasticities"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Werbewirkung
2
Werbung
2
Advertising elasticities
1
Channel coordination
1
Consumer behaviour
1
Distribution channel
1
Einzelhandel
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Measurement
1
Messung
1
Neuroscience
1
Neurowissenschaften
1
Retail trade
1
Retailing
1
Vertriebsweg
1
advertising elasticities
1
biometrics
1
implicit measures
1
market response modeling
1
neuroscience
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dimoka, Angelika
1
Draganska, Michaela
1
Hampton, William
1
Pavlou, Paul A.
1
Venkatraman, Vinod
1
Vitorino, Maria Ana
1
Vo, Khoi
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
2
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
