Search Results - subject:"affective intensity"

Role of Psychological Factors on Advertising Effectiveness

Javinani, Mohadese Ghayoomi; Shokri, Shahab Alddin - In: International Journal of Academic Research in Business … 4 (2014) 10, pp. 449-454

cognition and advertising attitude, as well as advertising involvement. In addition there was no relationship between affective … intensity and advertising attitude, as well as advertising involvement. …

Persistent link: https://www.econbiz.de/10011084889

Exploring the Cognitive and Affective Mechanisms Behind Subjective Assessments of Travel Amounts

Ory, David T; Mokhtarian, Patricia L - Institute for Transportation Studies (ITS), University … - 2007

Travel demand models focus on explaining how much individuals actually travel but offer no insight into how much individuals think they travel. The authors propose that the latter is an important determinant of traveler behavior, and that actual mobility is refracted through a variety of filters...

Persistent link: https://www.econbiz.de/10010843205