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Manufacturer-retailer relationships and the distribution of new products
Luo, Bowen
- In:
Marketing science
43
(
2024
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10014470127
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Learning to set prices
Huang, Yufeng
;
Ellickson, Paul B.
;
Lovett, Mitchell J.
- In:
Journal of marketing research
59
(
2022
)
2
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pp. 411-434
Persistent link: https://www.econbiz.de/10013258044
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