Bajunaied, Kholoud; Hussin, Nazimah; Suzilawati Kamarudin - In: Journal of open innovation : technology, market, and … 9 (2023) 1, pp. 1-14
FinTech service companies in Saudi Arabia face several challenges (i.e., lack of awareness, competition, regulations, data privacy, and cyber security concerns) in motivating their customers to adopt FinTech services in their daily financial activities. Thus, the present study aimed to...