Search Results - subject:"apparel"

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Tareque Rahaman, Md.; Reazuddin … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a … recycled cotton and polyester blends based apparel. Additionally, it aims to assess how well sustainable clothing merchandising … higher educational attainment exhibit greater awareness and preference for recycled apparel with more than 60% demonstrating …

Persistent link: https://www.econbiz.de/10015072098

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

present study looks at how sales promotions influence customer purchasing behavior in the apparel business. The study … investigates several sales promotion tactics to attract consumers that can influence consumer decisions in the apparel business …'s findings, sales promotions have a positive influence on customer purchase decisions in India's apparel industry. Discounts and …

Persistent link: https://www.econbiz.de/10014530242

Sustainable fashion choices : exploring European consumer motivations behind second-hand clothing purchases

Halicki, Daniel; Zaborek, Piotr; Meylan, Grégoire - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-24

The second-hand clothing (SHC) market has seen dynamic expansion, driven by shifts in consumer attitudes. However, motivations underlying customer engagement in this market remain largely unexplored. Accordingly, this study investigates factors driving consumer sentiment towards buying used...

Persistent link: https://www.econbiz.de/10015071571

Fashion, fast or slow? : effects of binary and graded eco-labels on sustainable clothing purchases

Timmons, Shane; Shier, Adam J.; Poluektova, Olga; Lunn, Pete - 2024

Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and water pollution. For consumers, however, the trade-off between this environmental impact and the convenience of "fast fashion" is hidden at the point of purchase. We present a...

Persistent link: https://www.econbiz.de/10015075938

Store atmospherics and apparel behavioural intentions : the moderating effect of urban bottom-of-the-pyramid consumers' age

Van Niekerk, Bianca M.; Roberts-Lombard, Mornay; … - In: South African journal of economic and management sciences 27 (2024) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10015046033

What influences young adult females when choosing an online apparel retailer : an exploratory analysis

Budimir, Ana; Knežević, Blaženka - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 211-221

paper is focused on the online aspect of non-luxurious apparel shopping. Two groups of online retailers are researched: pure … UTAUT2 model and their relevance among young females regarding apparel shopping. The third question highlights the … perspective of sustainability and environmental concerns when buying apparel online. …

Persistent link: https://www.econbiz.de/10015052840