Search Results - subject:"appeals"

Using different advertising humor appeals to generate firm-level warmth and competence impressions

Hoang, Chi; Knöferle, Klemens; Warlop, Luk - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 741-759

Persistent link: https://www.econbiz.de/10014451245

Incentivizing cooperation against a norm of defection : experimental evidence from Egypt

Hassan, Mazen; Amin, Engi; Mansour, Sarah; Voigt, Stefan - In: Journal of behavioral and experimental economics 107 (2023), pp. 1-19

Persistent link: https://www.econbiz.de/10014481004

Tracing the legitimacy of Artificial Intelligence : a longitudinal analysis of media discourse

Korneeva, Ekaterina; Salge, Torsten Oliver; Teubner, Timm; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014441540

How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study

Chutima Ruanguttamanun - In: Global business and organizational excellence : GBOE 43 (2023) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10014426627

Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals

Praxmarer-Carus, Sandra; Gathen, Constanze - In: Journal of advertising research 63 (2023) 3, pp. 255-273

Persistent link: https://www.econbiz.de/10014375186

From trash to cash : the effect of product construal and benefit appeals on consumer evaluations of rescued meals

Visser-Amundson, Anna de; Kleijnen, Mirella; Aydinli, Aylin - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4365-4383

Persistent link: https://www.econbiz.de/10014430116

Impact of experienced regret on donation willingness : advertising appeal and framing effect

Tang, Jiansheng; Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023) 6, pp. 1681-1702

Persistent link: https://www.econbiz.de/10014432309

Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (H...

Koh, Hyeseung - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 45-76

Persistent link: https://www.econbiz.de/10013483014

Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal

Bauer, Brittney C. - In: Psychology & marketing 40 (2023) 4, pp. 791-810

Persistent link: https://www.econbiz.de/10014290861

Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures

Shah, Zahra; Olya, Hossein; Monkhouse, Lien Le - In: International marketing review 40 (2023) 1, pp. 102-126

Persistent link: https://www.econbiz.de/10014227456

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