Leeds, Eva Marikova; Leeds, Michael A.; Pistolet, Irina - In: Journal of Sports Economics 8 (2007) 6, pp. 581-595
Since the 1990s, an increasing number of professional sports teams have sold the naming rights for their facilities to private firms. Although some policy makers have protested the private sector's appropriation of naming rights, no one has questioned the value of this strategy to the firms that...