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Search: subject:"attention-getting device"
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attention-getting device
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The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
Kuvita, Tetyana
;
Karlíček, Miroslav
- In:
Central European Business Review
2014
(
2014
)
3
,
pp. 16-22
effect exists when using an unrelated celebrity as an
attention-getting
device
than when using a related celebrity or no …
Persistent link: https://www.econbiz.de/10011195430
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The risk of vampire effect in advertisements using celebrity endorsement
Kuvita, Tetyana
;
Karlíček, Miroslav
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10010529019
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