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Search: subject:"attitude toward advertising in general"
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Consumer behaviour
2
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2
Advertising
1
Advertising effects
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Attitude-toward-advertising-in-general
1
Gender
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Geschlecht
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Lebensqualität
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Personality psychology
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Persönlichkeitspsychologie
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Psychologie
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Satisfaction
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Werbewirkung
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Werbung
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Zufriedenheit
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advertising offensiveness
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attitude toward advertising in general
1
belief in good luck
1
experiential consumption
1
flourishing
1
gender stereotypes
1
happiness
1
life satisfaction
1
nudity in advertisements
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role portrayal inaccuracy
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sex appeals
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sexism
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Huhmann, Bruce A.
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Hyman, Michael R.
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Limbu, Yam B.
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Sierra, Jeremy J.
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Turri, Anna M.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Positive psychology's mindset precursors of
attitude-toward-advertising-in-general
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1019-1054
Persistent link: https://www.econbiz.de/10013357213
Saved in:
2
Influence of gender stereotypes on advertising offensiveness and
attitude
toward
advertising
in
general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
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