Sheeraz, Muhammad; Khattak, Aamir Khan; Mahmood, Shahid; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 1, pp. 149-163
The current study empirically examine the interrelationship between service brand credibility, attitude toward brand … and purchase intentions. Furthermore, the study also investigates the mediating role of attitude toward brand in … credibility and attitude toward brand positively impact purchase intentions. The attitude toward brand partially mediates the …