McClymont, Hoda; Gow, Jeff; Hume, Margee; Perry, Chad - In: Journal of Service Theory and Practice 25 (2015) 5, pp. 592-620
behaviours of back pain sufferers who use mainstream and/or complementary and alternative medicine (Edvardsson, 1998). That is … context of back pain. Design/methodology/approach – The qualitative technique of convergent interviewing was used. It involved … conducting a series of long, initially rather unstructured interviews to converge on the important topic areas to the back pain …