The purpose of the paper is the assessment of the significance of a strong brand in the process of competing for clients as well as in the clients' decision making processes in a situation where advertising in mass media is almost completely banned. The paper presents results of two...

Norway constitutes the western part of the Scandinavian peninsula with a population of 4.5 million. The country does not grow tobacco, but has a tobacco industry with a long tradition. The standard of living is high; unemployment is low representing, in April-June 2002, about 4.0% of the labour...