Muñoz Gallego, pablo antonio; Fragata, Anabela - Programa Interuniversitario de Doctorado en Nuevas … - 2009
service quality will have a positive indirect effect on bank loyalty via customer satisfaction; perceived service quality will … have a positive effect on bank via customer satisfaction; perceived service quality will have a positive effect on bank … loyalty will have a direct positive effect on intention to increase utilization of banking services. After validation of the …