Esko, Siim; Zeromskis, Mindaugas; Hsuan, Juliana - In: South Asian Journal of Global Business Research 2 (2013) 2, pp. 230-250
Purpose – This paper aims to investigate the factors a multinational corporation should adapt when doing business at the bottom of the pyramid (BoP) markets. Design/methodology/approach – Based on a systematic literature review on BoP, value chain and innovation, an integrative framework is...