Krishnan, Trichy V.; Bass, Frank M.; Jain, Dipak C. - In: Management Science 45 (1999) 12, pp. 1650-1663
Robinson and Lakhani (1975) initiated a long research stream in marketing when they used the Bass model (1969) to … the generalized Bass model (called GBM) developed by Bass et al. (1994) that yields optimal pricing policies that are …