Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40
the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian …-based/consumer-based brand equity models: the 15 brand equity models, including the beer/beverage brand equity models, the 2 internal brand …-commitment, trust, and satisfaction-play a significant role in the development of the brand equity of A. Le Coq beer. This study …