Existing knowledge about the characteristics and marketing implications of the low income consumers have not been well articulated by managers and academics alike. Yet research has demonstrated the strategic benefits of this market in contributing to market share and return on investment. This...

This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...

The introduction of the Income Tax Assessment Act 1997 (Australia) was an attempt to decrease the complexity of the tax system, but the issue of complexity is still evident. Accounting practitioners are becoming overwhelmed with the amount of tax legislation and researchers have suggested that...