Cheung, Man Lai; Leung, Wilson K.S.; Cheah, Jun-Hwa; … - In: International Journal of Culture, Tourism and … 15 (2021) 3, pp. 355-370
dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional … strengthen tourists’ ME, satisfaction and revisit intention by promoting tea beverages as well as HK-style cafés. Tourism … marketers are recommended to communicate taste value, price value, health value and emotional value of HK-style tea beverages …