Anderson, Kym - In: Journal of wine economics 18 (2023) 1, pp. 66-86
-alcohol beverages, especially in the world's higher-income countries. This new trend adds to the long-term consumer trend in affluent … beverages, has been driven largely by a desire for a healthier lifestyle. More-affluent consumers also desire a greater variety … desires-for lower-alcohol beverages and a greater variety of quality offerings-are driving this so-called low- or no …