Search Results - subject:"blog"

Fostering new product development through social media tools within an emerging digital world

Tang, Yali; Liu, Heng; Wu, Liang - In: Technology analysis & strategic management 36 (2024) 6, pp. 1220-1233

Persistent link: https://www.econbiz.de/10014566999

From books to blogs : the digitalization journey of a contentpreneur

Mostafa, Hend; Apaydin, Marina; Gold, Shaun; Hammoda, Basel - In: Contemporary entrepreneurship : global perspectives and …, (pp. 9-18). 2024

Persistent link: https://www.econbiz.de/10014537230

Writing online and audio stories : crafting nonfiction for websites, podcasts, and social media

Faherty, Anna - 2024

Persistent link: https://www.econbiz.de/10014493717

The new rules of marketing & PR : how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly

Scott, David Meerman - 2024 - 9th edition

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who...

Persistent link: https://www.econbiz.de/10014636586

Identifying sources of noise within the networked interplay of marketing messages in social media communication

Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187

Persistent link: https://www.econbiz.de/10015065515

Mixed membership estimation for social networks

Jin, Jiashun; Ke, Zheng Tracy; Luo, Shengming - In: Journal of econometrics 239 (2024) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10015074589

A systematic literature review on travel planning through user-generated video

Phuong Minh Binh Nguyen; Lan Xuan Pham; Dang Khoa Tran; … - In: Journal of vacation marketing 30 (2024) 3, pp. 553-581

Persistent link: https://www.econbiz.de/10014632004

Social media in accounting research : a review and future research agenda

Nerantzidis, Michail; Tampakoudis, Ioannis; She, Chaoyuan - In: Journal of international accounting, auditing and taxation 54 (2024), pp. 1-27

Persistent link: https://www.econbiz.de/10015065732

Factors affecting the use of online research collaboration platforms for knowledge sharing : evidence from knowledge-intensive organisations

Al Kurdi, Osama F. - In: International journal of business innovation and … 33 (2024) 4, pp. 433-456

Persistent link: https://www.econbiz.de/10015062874

Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 865-899

Persistent link: https://www.econbiz.de/10015062985