Zhao, Xinyuan (Roy); Wang, Liang; Guo, Xiao; Law, Rob - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1343-1364
booking intentions. Design/methodology/approach – This study developed a research model and empirically examined the model by … comprehensiveness and respondents’ online booking intentions. A significantly negative relation between negative online reviews and … online booking intentions was identified, whereas impacts from positive online reviews upon booking intentions were not …