Martín-Critikián, Davinia; Rodríguez-Terceño, José; … - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-14
The paralysis of tourist activity during the closure caused by the COVID-19 pandemic makes the communicative management of the crisis essential, especially for a country as reliant on tourism as Spain. The purpose of this research is to understand the values on which the communicative campaigns...