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Stakeholders engagement in city brand development: mechanisms classification and methods of estimation
Dubeykovskiy, Vasily
- In:
Public administration issues
(
2014
)
4
,
pp. 153-178
cities. Besides, the success of Dobryanka branding project allows to develop new approaches of
brand
acceptance
estimation …
Persistent link: https://www.econbiz.de/10011228148
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