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Search: subject:"brand alliances"
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Brand management
29
Brand alliances
27
Markenführung
24
Strategic alliance
21
Strategische Allianz
21
brand alliances
10
Consumer behaviour
8
Brand
7
Brand image
7
Konsumentenverhalten
7
Markenartikel
7
Markenimage
7
co-branding
5
Brand Alliances
4
Brand extensions
3
Advertising effects
2
Aktienmarkt
2
Brand Management
2
Brand attitude
2
Brand equity (Consumer)
2
Brand evaluation
2
Börsenkurs
2
Celebrity endorsement
2
Celebrity-Werbung
2
Co-branding
2
Construction industry
2
Gouvernance d'entreprise
2
Grounded theory
2
Higher education
2
Higher education institution
2
Hochschule
2
Ingredient branding
2
Lieferantenmanagement
2
Marketing cooperation
2
Marketingkooperation
2
Marque
2
Qualitative research
2
Reinforcing bar industry
2
Relations interorganisationnelles
2
Share price
2
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Undetermined
29
Free
6
Type of publication
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Article
37
Book / Working Paper
6
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Article in journal
24
Aufsatz in Zeitschrift
24
research-article
8
Aufsatz im Buch
1
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1
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1
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1
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Language
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English
34
Undetermined
8
French
1
Author
All
Voss, Kevin E.
4
Coulibaly, Mantiaba
3
Erling Olsen, Lars
3
Fang, Xiang
3
Norman, Andrew T.
3
Singh, Jaywant
3
Gammoh, Bashar S.
2
Hilletofth, Per
2
Kalafatis, Stavros P.
2
Meling Samuelsen, Bendik
2
Mishra, Sanjay
2
Riley, Debra
2
Sauvée, Loïc
2
Singh, Surendra N.
2
Tsai, Chung-Ju
2
Völckner, Franziska
2
Yen, Szu-Wei
2
Yin, Bingqing
2
Aggarwal, Praveen
1
Alkanova, O. N.
1
Bezawada, Ram
1
Boush, David M.
1
Calderón, Aurora
1
Castellano, Sylvaine
1
Crisafulli, Benedetta
1
Dieleman, Evelien
1
Dimitriu, Radu
1
Ganesh Hariharan, Vijay
1
Geylani, Tansev
1
Ghewy, Pierre
1
Goldfarb, Avi
1
Grazzini, Laura
1
Gürce, Merve Yanar
1
He, Hongwei
1
Hinze, Tobias
1
Hofstede, Frenkel Ter
1
Hollebeek, Linda D.
1
Inman, J. Jeffrey
1
Johan Lanseng, Even
1
Johnen, Marius
1
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Université Paris-Dauphine (Paris IX)
3
Graduate School of Management, St. Petersburg State University
1
Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale
1
Université Paris-Dauphine
1
Published in...
All
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Product & Brand Management
4
Economics Papers from University Paris Dauphine
3
European Journal of Marketing
3
Marketing Science
2
Ethics, social responsibility and sustainability in marketing
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Innovations
1
International journal of business
1
International journal of management and marketing research : IJMMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Research
1
Journal of business & economics research
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Open Access publications from Université Paris-Dauphine
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working Papers / Graduate School of Management, St. Petersburg State University
1
Working Papers / Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale
1
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ECONIS (ZBW)
25
RePEc
10
Other ZBW resources
8
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1
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-
brand
alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
2
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
3
Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making
Grazzini, Laura
;
Mazzoli, Valentina
;
Zarantonello, Lia
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 300-311
Persistent link: https://www.econbiz.de/10014433602
Saved in:
4
Asymmetric
brand
alliances
: when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Saved in:
5
Co-branding research : where we are and where we could go from here
Pinello, Cinzia
;
Picone, Pasquale Massimo
;
Mocciaro Li …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 584-621
Persistent link: https://www.econbiz.de/10013173441
Saved in:
6
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
7
Brand
alliances
and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
8
Consumer interpretations of cobrands
Jones, Scott A.
;
Boush, David M.
- In:
International journal of business
26
(
2021
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012492129
Saved in:
9
Stock market reactions to store-in-store agreements
Pasirayi, Simbarashe
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 455-467
Persistent link: https://www.econbiz.de/10012422301
Saved in:
10
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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