Rădulescu, Violeta; Cruceru, Anca Francisca - In: Annals of the University of Petrosani, Economics 12 (2012) 3, pp. 223-230
In terms of markets more competitive, competitive advantage becomes a problem getting increasingly more difficult. Offer organization is the first element that can provide differentiation from competitors, the organization should regularly monitor the performance of their products in the market...