//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand community participation"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Social Web
5
Social web
5
Brand community participation
4
Beziehungsmarketing
3
Community
3
Gemeinschaft
3
Relationship marketing
3
Brand communities
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand community commitment
1
Brand community integration
1
Brand community roles
1
Brand image
1
Brand relationship satisfaction
1
Company-managed brand community
1
Consumer-run brand community
1
Gender
1
Geschlecht
1
Internet marketing
1
Leistungsmotivation
1
Literature review
1
Markenartikel
1
Markenimage
1
Motivation
1
Need for affiliation
1
OBC
1
OBCP
1
Offline brand communities
1
Online brand communities
1
Online-Marketing
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perceived critical mass
1
Role theory
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Undetermined
1
Author
All
Veloutsou, Cleopatra
2
Andreini, Daniela
1
Baxter, Stacey
1
Black, Iain
1
Chen, Lihong
1
Chiu, Ya-Ling
1
Haverila, Kai
1
Haverila, Matti
1
Hook, Margurite
1
Huang, Heng-Chiang
1
Kulczynski, Alicia
1
McLaughlin, Caitlin
1
Nader, Nashwa
1
Pedeliento, Giuseppe
1
Tsai, Hsien-Tung
1
Yan, Xinfeng
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
International journal of electronic marketing and retailing : IJEMR
1
Journal of Business Research
1
Journal of internet commerce
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
RePEc
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
3
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
4
Demand hierarchy model and its measurement for online
brand
community
participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
5
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
6
Brand
community
participation
in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents
Tsai, Hsien-Tung
;
Huang, Heng-Chiang
;
Chiu, Ya-Ling
- In:
Journal of Business Research
65
(
2012
)
5
,
pp. 676-684
. The authors conceptualize three levels of antecedents of
brand
community
participation
(individual, relationship, and …
Persistent link: https://www.econbiz.de/10010573685
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->