Seljan, Sanja; Starešinić, Berislava; Horvat, Sara - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 217-232
this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a … robust, attractive, and different brand identity that will set it apart from other states and thus augment its reputation …. This research aimed to determine the elements of brand identity that respondents mostly associate with Croatia and to …