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Search: subject:"brand image integration"
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Uhrich, Sebastian
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing : ZFP ; journal of research and management
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Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies
Weißkopf, Christian
;
Faix, Axel
;
Uhrich, Sebastian
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
3
,
pp. 3-18
Persistent link: https://www.econbiz.de/10015071686
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Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
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