Guan, Wei; Rehme, Jakob; Nord, Tomas - In: International Journal of Retail & Distribution Management 40 (2012) 8, pp. 570-591
research is to contribute to retail positioning research, using the Swedish building material distribution industry as a study … setting. Specifically, it has two key goals: to develop a classification framework focusing on the Swedish building material …/methodology/approach – This research looked at a majority of building material distributors in the Swedish market. A total of 23 interviews were …