Purwanto, Bernardinus; Rostiani, Rokhima; Widyaningsih, … - In: Cogent business & management 10 (2023) 2, pp. 1-23
This study aims to understand the forming mechanism of intention to buy bulk food at a bulk store. We examine the … survey involving 301 respondents who had no prior experience of buying bulk food at a bulk store. Utilizing PLS … the dual mechanism to increase individual intention to buy bulk food at a bulk store. The positive approach suggests that …