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Year of publication
Subject
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Marcopolo 6 automobile industry 6 bus bodywork manufacturing 6 market leadership 6 Automobilzulieferindustrie 2 Automotive industry 2 Automotive supplier industry 2 Brasilien 2 Brazil 2 Führungsstil 2 Kfz-Industrie 2 Leadership style 2 Market leader 2 Marktführer 2
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Online availability
All
Free 3
Type of publication
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Book / Working Paper 6
Type of publication (narrower categories)
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Working Paper 6 Arbeitspapier 3 Graue Literatur 3 Non-commercial literature 3
Language
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English 4 Portuguese 2
Author
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Cavalcante, Luiz Ricardo 4 Araújo, Bruno César Pino Oliveira de 3 Araújo, Bruno César 2 Cavalcante, Luiz Ricardo Mattos Teixeira 2 Pino Oliveira de Araújo, Bruno César 1
Published in...
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Texto para Discussão 2 Texto para discussão / Instituto de Pesquisa Econômica Aplicada 2 Discussion Paper 1 Discussion paper 1
Source
All
ECONIS (ZBW) 3 EconStor 3
Showing 1 - 6 of 6
Cover Image
Market leadership in the Brazilian automotive industry: The case of Marcopolo
Cavalcante, Luiz Ricardo Mattos Teixeira; Pino Oliveira … - 2015
The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is...
Persistent link: https://www.econbiz.de/10012234208
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Cover Image
Liderança de mercado na indústria automobilística Brasileira: O caso da Marcopolo
Cavalcante, Luiz Ricardo; Araújo, Bruno César - 2013
bodywork manufacturing is a relatively labor-intensive, smaller and less R&D-intensive industry, as innovation tends to be … up contesting Brazilian incumbents in the bus bodywork segment. As compared to the automobile industry as whole, bus …
Persistent link: https://www.econbiz.de/10011372245
Saved in:
Cover Image
Market leadership in the Brazilian automotive industry: The case of Marcopolo
Cavalcante, Luiz Ricardo; Araújo, Bruno César - 2013
bodywork manufacturing is a relatively labor-intensive, smaller and less R&D-intensive industry, as innovation tends to be … up contesting Brazilian incumbents in the bus bodywork segment. As compared to the automobile industry as whole, bus …
Persistent link: https://www.econbiz.de/10011372342
Saved in:
Cover Image
Market leadership in the Brazilian automotive industry : the case of Marcopolo
Cavalcante, Luiz Ricardo Mattos Teixeira; Araújo, … - 2015
The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is...
Persistent link: https://www.econbiz.de/10012056943
Saved in:
Cover Image
Market leadership in the Brazilian automotive industry : the case of Marcopolo
Cavalcante, Luiz Ricardo; Araújo, Bruno César Pino … - 2013
bodywork manufacturing is a relatively labor-intensive, smaller and less R&D-intensive industry, as innovation tends to be … up contesting Brazilian incumbents in the bus bodywork segment. As compared to the automobile industry as whole, bus …
Persistent link: https://www.econbiz.de/10010244150
Saved in:
Cover Image
Liderança de mercado na indústria automobilística Brasileira : o caso da Marcopolo
Cavalcante, Luiz Ricardo; Araújo, Bruno César Pino … - 2013
bodywork manufacturing is a relatively labor-intensive, smaller and less R&D-intensive industry, as innovation tends to be … up contesting Brazilian incumbents in the bus bodywork segment. As compared to the automobile industry as whole, bus …
Persistent link: https://www.econbiz.de/10010244157
Saved in:
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