customers. To understand firms' export strategies, we analyse new trade flows - new seller-buyer-product combinations - of … target new products to a single, often new, buyer. To rationalize these facts, we propose a conceptual framework where firms …

customers. To understand firms’ export strategies, we analyse new trade flows – new seller-buyer-product combinations – of … target new products to a single, often new, buyer. To rationalize these facts, we propose a conceptual framework where firms …

experience with the retailer were significantly and positively related to buyer satisfaction. Likewise, among evaluation factors …, product competency and delivery reliability were significantly and positively related to buyer satisfaction. In addition, the … results reveal that the distribution channel has moderating effects on the relationship between firm size and buyer …