Ibrahim, Masud; Mensah, Anthony' Freeman; Asare, Frederick - In: International Journal of Online Marketing (IJOM) 8 (2018) 3, pp. 71-83
for online marketing adoption by second hand car dealers in Ghana are: perceived usefulness (marketing online, customer …This article seeks to explore factors responsible for the adoption of online marketing by second hand (used) car … dealers to sellers in Ghana. A conceptual framework was adopted from the extant literature using the Technology Acceptance …