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Search: subject:"cause"
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Cause-related marketing
409
Cause-Related Marketing
389
Consumer behaviour
281
Konsumentenverhalten
280
Corporate social responsibility
158
Marketing management
157
Marketingmanagement
157
Corporate Social Responsibility
153
cause-related marketing
87
Relationship marketing
86
Beziehungsmarketing
85
Fundraising
73
Brand management
63
Markenführung
63
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48
Markenimage
48
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48
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47
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45
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33
Charity
33
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33
Mortality
32
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31
Nonprofit-Organisation
29
Sterblichkeit
29
Altruism
28
Altruismus
28
Nonprofit marketing
28
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28
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27
Quality management
27
Qualitätsmanagement
27
corporate social responsibility
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Deutschland
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23
Social web
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5
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529
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36
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34
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28
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24
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Thomas, Sujo
14
Liu, Gordon
9
Hartmann, Monika
7
Langen, Nina
7
Wymer, Walter
7
Bae, Mikyeung
6
Chang, Chun-Tuan
6
Krishna, Aradhna
6
Kureshi, Sonal
6
Papasolomou, Ioanna
6
Vrontis, Demetris
6
Baghi, Ilaria
5
Christofi, Michael
5
Deb, Madhurima
5
Grebitus, Carola
5
Leonidou, Erasmia
5
Vlachos, Pavlos A.
5
Amawate, Vibhas
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Galan-Ladero, M. Mercedes
4
Grolleau, Gilles
4
Gupta, Shruti
4
Hylton, Keith N.
4
Jeong, Hyun Ju
4
Ko, Wai Wai
4
Lafferty, Barbara A.
4
Lee, Eun Mi
4
Lin, Haizhen
4
Mattila, Anna S.
4
Modin, Bitte
4
Myrskylä, Mikko
4
Rajan, Uday
4
Samu, Sridhar
4
Youn, Seounmi
4
Alves, Helena
3
Angrist, Joshua D.
3
Arnold-Gaille, Séverine
3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Université Paris-Dauphine (Paris IX)
4
Princeton University Press
3
C.E.P.R. Discussion Papers
2
Department of Business Economics and Public Policy, Kelley School of Business
2
EconWPA
2
Economics Research, World Bank Group
2
Institute for the Study of Labor (IZA)
2
International Monetary Fund (IMF)
2
London School of Economics (LSE)
2
Academia de Studii Economice din Bucureşti
1
Agricultural and Applied Economics Association - AAEA
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Centre for Health Economics and Policy Analysis (CHEPA), McMaster University
1
Centro de Desenvolvimento e Planejamento Regional (Cedeplar), Universidade Federal de Minas Gerais
1
Department of Economics, University of California-Santa Barbara (UCSB)
1
Duke University, Department of Economics
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Economic Research Southern Africa (ERSA)
1
Economics Department, University of California-Davis
1
Ekonomski Fakultet, Sveučilište u Zagrebu
1
European Association of Agricultural Economists - EAAE
1
Fachhochschule Reutlingen / European School of Business
1
Florida Department of Citrus
1
Fondazione ENI Enrico Mattei (FEEM)
1
Graduate School of Economics and Business Administration, Hokkaido University
1
ISM University of Management and Economics
1
Institute for Quantitative Social Science, Harvard University
1
International European Forum on Innovation and System Dynamics in Food Networks
1
International Monetary Fund
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Nationalekonomiska institutionen, Stockholms Universitet
1
RWTH Aachen
1
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
1
State Bank of Pakistan
1
Tectum Verlag
1
Universität Greifswald
1
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
1
eSocialSciences
1
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Published in...
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International review on public and non-profit marketing
25
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
Journal of nonprofit & public sector marketing
17
International journal of productivity and quality management : IJPQM
15
Journal of marketing communications
13
Demographic Research
10
Psychology & marketing
10
Journal of Business Ethics
9
Social Science & Medicine
9
International journal of advertising : the review of marketing communications
8
MPRA Paper
8
European journal of marketing : EJM
7
International journal of production research
7
Apas Papers
6
IZA Discussion Papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Quality & Quantity: International Journal of Methodology
6
European Sport management quarterly : ESMQ
5
Insurance / Mathematics & economics
5
International journal of nonprofit & voluntary sector marketing
5
Journal of Business Research
5
Journal of promotion management : JPM
5
Sport management review
5
The journal of consumer marketing
5
Economics Papers from University Paris Dauphine
4
International Review on Public and Nonprofit Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of six sigma and competitive advantage : IJSSCA
4
Journal of Industrial Engineering International
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of industrial engineering international
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing
4
Ovidius University Annals, Economic Sciences Series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
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Source
All
ECONIS (ZBW)
641
RePEc
210
EconStor
35
BASE
17
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
Showing
1
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10
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910
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date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel
cause
-related marketing : an experimental study
Lin, Hsin-Hui
;
Chen, Jia-Yun
;
Yang, Jih-Hua
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
4
,
pp. 2249-2266
Persistent link: https://www.econbiz.de/10014537245
Saved in:
3
Cause
-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
4
Impact of
cause
-related marketing on consumer advocacy and
cause
participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
5
Should companies hope instead? : the role of verbal cues in consumers' evaluation of
cause
-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
6
Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai
;
Thomas, Sujo
;
Bhatt, Viral
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
Saved in:
7
Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Kidiyoor, Gururaj
; …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-37
towards products associated with
cause
-related marketing (CRM) campaigns in the South Asian context. Despite few studies using …
Persistent link: https://www.econbiz.de/10014503331
Saved in:
8
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
9
Analysing the effect of
cause
-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
10
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
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