//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"cause selection"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
CRM
1
CRM awareness
1
CRM initiatives
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer behaviour
1
India
1
Indien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
cause preference
1
cause scope
1
cause selection
1
cause type
1
cause-related marketing
1
social marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kureshi, Sonal
1
Thomas, Sujo
1
Published in...
All
International journal of Indian culture and business management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->