Amasino, Dianna R.; Oosterwijk, Suzanne; Sullivan, … - 2024
attribute information, the impact of ethical certifications (Fairtrade and Organic) is diminished relative to other attributes …. Both positive and negative framing of certifications increase their impact on choice relative to neutral frames, with … certifications to guide choice, but that affective framing has a larger impact on the weight placed on certifications in consumer …