McLaughlin, Owen; Somerville, Jason - In: Judgment and Decision Making 8 (2013) 5, pp. 577-588
Choice Blindness is an experimental paradigm that examines the interplay between individuals' preferences, decisions … Choice Blindness framework by investigating the presence of the effect in an economically significant decision context … Choice Blindness research. Analysis of secondary factors found that reaction time, financial sophistication and decision …