Staples, Aaron J.; Howard, Philip H.; Conner, David S.; … - In: Journal of wine economics 18 (2023) 4, pp. 286-301
Hard cider is a sector of a maturing craft beverage industry that continues to experience growth in the United States …. Cider is also experiencing challenges, however, such as competition from other alcohol markets, changing consumer … of consumers in four leading cider-producing states (Michigan, Washington, Wisconsin, and Vermont) to understand …