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Search: subject:"co-op advertising strategy"
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Stackelberg game
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channel selection
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co-op advertising strategy
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dual channel
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traditional channel
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Advertising planning
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Hu, Junhua
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Journal of Industrial Engineering and Management (JIEM)
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Journal of industrial engineering and management : JIEM
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Channel selection in e-commerce age: A strategic analysis of co-op advertising models
Liu, Yongmei
;
Sun, Yuhua
;
Hu, Junhua
- In:
Journal of Industrial Engineering and Management (JIEM)
6
(
2013
)
1
,
pp. 89-103
the channel selection and
co-op
advertising
strategy
is another interesting research item. Practical implications: The …
Persistent link: https://www.econbiz.de/10011939027
Saved in:
2
Channel selection in e-commerce age : a strategic analysis of co-op advertising models
Liu, Yongmei
;
Sun, Yuhua
;
Hu, Junhua
- In:
Journal of industrial engineering and management : JIEM
6
(
2013
)
1
,
pp. 89-103
the channel selection and
co-op
advertising
strategy
is another interesting research item. Practical implications: The …
Persistent link: https://www.econbiz.de/10011900637
Saved in:
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